I found this article about Charmin a/k/a Cushelle linked on John Bolch's excellent "Family Lore" blog from across the pond (http://www.familylore.co.uk/):
http://www.newsbiscuit.com/2010/08/11/rebranding-of-charmin-toilet-paper-was-‘revenge-on-ex-girlfriend-cushelle’/
Now that's one angry (and powerful) ex, if it's true!
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